Recently we saw Leo Vegas entering the UK market with double brand Ambassadors – Leo the lion and Johnny Vegas! Now today another heavyweight Malta based online casino Casumo has flexed its muscles. Casumo have announced a 3 year brand partnership deal with Wembley Arena in London.
Casumo, the early pioneers in crafting a new wave of casino experience, are very much focused on casino adventures and casino gamification. At casumo you enter a casino story and play a mini game along your casino journey scoring points as you play slots and get bonuses along the Casumo map.
Those of you based in the UK are probably yet to discover the full story of Casumo casino and the characters. With this sponsorship deal, Casumo expect that to change with rapid moves into the UK market scheduled for 2017. First Casumo management started steady UK TV advertising and now we have another significant investment into the branding of Casumo in the UK.
A large investment into London event sponsorship in the form of this deal with London’s wembley arena is something will be sure to leave Mr Green looking over his shoulders! UK casino players will love the small Casumo characters wearing sumo wrestling belts. Different colours for different levels. So cute. We are up to yellow belt at Casumo so far in the UKOnlineCasino office! Slotastic fun, fun, fun….
Casumo then is slowly working to change the world of online casino gaming First in the Nordics and now in the UK. Launched back in 2012, the online based casino is working hard expand the Casumo brand profile in the UK gaming market. This collaboration with major London venue AEG Global sees Casumo casino become a key sponsor of the SSE Arena and will therefore have the Casumo brand all over top flight sports and music events in the Capital throughout 2017 and beyond…..
What is Wembley Arena in London?
The famous London Entertainment venue that accommodates approximately 700,000 visitors yearly for performances ranging from comedy, music and live TV performances Casumo will boost presence throughout various age groups. The arena is even the host venue of ITV’s X Factor live TV Show! If you are lucky enough to make it down to Wembley you will see Casumo casino branding on the internal as well as the external screens!
Nathan Kosky, Vice President AEG Global Partnerships, said about the deal:
“Casumo’s products are designed to create stand-out moments and this is what fans at The SSE Arena, Wembley have been enjoying for over 70 years.”
“The partnership will give Casumo access to some of the most engaged fans in the country and we’re very excited to be partnering with a brand who shares our ethos of creating unforgettable experiences.”
Greg Tatton-Brown, UK Manager for Casumo, also commented on the live partnership:
“At Casumo we quickly understood that it is not only about having great casino games but also about the environment in which those are played. Our product is designed to optimise for happiness, create thrilling moments and make people smile – similar to the experience that The SSE Arena, Wembley delivers”
The full scope of the plans includes Casumo developing acquisitions, activations and engaging UK fans of all ages over a full three year period at big London events as well as reaching core Wembley fans via social media channels such as Facebook and Instagram.